Privacy policy

Allbirds, Inc., along with its related entities, is dedicated to protecting information that may identify individuals either directly or indirectly. This statement explains how personal data is collected, used, and managed when individuals engage with the company across a variety of channels, including online platforms such as websites and applications, as well as offline interactions like retail visits, customer service communications, events, and promotional activities. It also describes the types of data that may be gathered, the purposes for which it is used, how it may be disclosed, and the options available for managing that information. References to the company include Allbirds and its affiliated organizations, while references to individuals include anyone who interacts with the company in any capacity.

Personal data is handled to support standard business functions, meet legal and regulatory requirements, and maintain the reliability and security of services. This includes processing information necessary to complete purchases, manage user accounts, respond to inquiries, and provide requested products or services. In certain situations, data is used to fulfill contractual obligations or to take steps prior to entering into an agreement. Some activities, such as participation in marketing campaigns, surveys, or special promotions, may depend on user consent, which is obtained at the time of data collection. Where consent is the basis for processing, it may be withdrawn at any time.

The specific types of information collected depend on how individuals interact with the company. When creating an account, placing an order, subscribing to communications, or contacting support, details such as name, email address, mailing address, phone number, and payment-related information may be collected. Interactions through email, phone calls, text messages, or in-person communication may also result in the collection of relevant contact information and details associated with the inquiry. Where permitted by law, customer service calls may be recorded or monitored to improve service quality and training.

Additional data may be provided voluntarily through participation in surveys, reviews, contests, or research initiatives. This information helps improve products, services, and overall user experience. Content shared publicly, such as product reviews or social media interactions, may be visible to others and is not treated as private information in the same way as data collected through direct interactions.

Information may also be obtained from third-party sources, including service providers or marketing partners, to enhance existing records and improve service delivery. Certain technical data is collected automatically when users interact with digital platforms. This may include device information, IP address, browser type, approximate location, pages visited, time spent on content, and interactions with features or advertisements. In physical retail environments, certain technologies may also be used for security or analytical purposes, and offline data may be combined with online information when appropriate.

Collected information is used to process transactions, deliver purchases, personalize user experiences, provide customer support, and communicate important updates. It also supports internal operations such as data analysis, service improvement, fraud prevention, and legal compliance. Marketing communications may be sent to inform users about relevant products, services, or promotions, subject to applicable laws and user preferences. Individuals may opt out of receiving marketing messages at any time, although essential communications related to transactions or accounts may still be provided.

To support functionality and enhance user experience, cookies and similar technologies are used to remember preferences, analyze usage patterns, and provide relevant content or advertising. These technologies can be controlled through browser or device settings, though limiting their use may affect certain features.

Personal information may be shared with trusted third parties that assist with operations such as payment processing, order fulfillment, analytics, and customer support. It may also be disclosed to partners or affiliates when necessary to provide services or support business activities. In certain cases, information may be shared with legal or regulatory authorities, advisors, or other entities where required by law or to protect rights and safety. In the event of a business transaction, such as a merger or sale, data may be transferred in accordance with legal requirements.

Reasonable safeguards are implemented to protect personal data, including technical, organizational, and physical measures. However, no system can be entirely secure. Information is retained only for as long as necessary to fulfill its intended purposes, comply with legal obligations, and resolve disputes, after which it is securely deleted or anonymized.

The company’s services are not intended for children, and it does not knowingly collect personal information from minors. Individuals may have rights under applicable laws to access, update, delete, or restrict the use of their information, as well as to manage communication preferences. Requests regarding these rights can be submitted through designated contact channels and will be handled in accordance with relevant regulations.

This statement may be revised periodically to reflect updates in practices or legal requirements. Continued use of services after changes are made indicates acceptance of the updated terms. For any questions or concerns related to privacy practices, individuals are encouraged to contact the company using the appropriate channels.